Strategic Diagnosis Project Research Paper Example | Topics and Well Written Essays - 2500 words

Strategic Diagnosis Project - Research Paper ExampleMoreover the search engine withal acts as an encyclopedia which helps the users to gain potential information of a variety of subjects. The Google website also acts as a revenue and market generator for companies which advertise their harvestings and services via the online sphere. Google which had a very(prenominal) humble beginning now operates based on several branches spread along several quarters of the globe. The company thus has a huge portfolio of happy and efficient human resources operating from the several offices to help the concern achieve its end objectives. Google operating fully on the internet sphere happens to gain a oversize market worldwide for the best quality of services rendered which fulfills the parameter of customer satisfaction. (Google-b, n.d.). Strategic activities initiated focus on tapping niche market bases by producing different products like scholar, earth and map applications. Research and d evelopment team of Google is working to produce these types of products and services which helps in gaining an innovated customer profile. Googles innovativeness gains hold through the biggish scale maintenance of potential information which is gained through the operation based on its highly innovative software which helps in gaining faster access to large volumes of data from different sources. (McLoughlin & Aaker, 2010, p.145-146). As part of its strategic initiatives Google focuses on gaining a target market composed of normal viewers and other potential product and service advertisers. This community of commercial people helps the firm in gaining potential revenues through the large scale advertising activities conducted over the online sphere. Further the company has also devised another service branch to cater fully to the needs of the advertisers and other commercial people. The AdSense software devised by Google helps the advertising community to sponsor related think on the web portal. Through such links the web visitors can gain instant access to the profiles of the different companies having advertised their products and services. (Cahill, 2006, p.57). Vision, Mission & Values Google is wiz of the business firms that has revolutionized three business world as good as the life of the individuals across the globe. Google is now an integral part of every person who uses the internet. Google is by chance the most popular search engine across the globe with millions of active users in the world. Mission A explosive charge dictation is a short statement typically comprised of a single sentence that tries to highlight the general purpose of the organization. The mission statement also reflects the business strategies of a firm with regards to its suppliers, customers as well as the employees of the organization. Mission statements are therefore very important as they not only act as a framework of inspiration and tendency but also help in generati ng a formidable brand image and suitable positioning of the firm in the minds of the customers. Mission statements should also be quantifiable and largely measurable so as to provide clear guidance and instructions towards all the major stakeholders as well as customers (Kaplan, Norton & Barrows, 2008, p.3-4). The mission statement of Google is stated below